ABOUT
We find where the best returns lie, define what needs to happen, then stay around to make sure it does. No AI PowerPoint, consulting waffle, or leaving the ops team high and dry, just commercially practical leadership to make your F&B busier better and more profitable.
TEAM
Alec Howard
Founding Partner
Alec started out as a chef, snagged a Michelin Star along the way (which he never stops talking about), and built a 40-year reputation as an F&B innovator. He’s held senior roles with award-winning restaurants and hotels, obsessing over food, design, and operations to create market-driven concepts that don’t just look good on paper—they actually deliver. He’s a sought-after, occasionally outspoken F&B commentator and, by his own admission, hopelessly in love with hotels.
TEAM
Nastasja Botes
Managing Partner
With 30 years in the F&B game ‘Nasti’ as she’s known (don’t ask) has pretty much seen it all. She’s built brands, developed concepts, and fixed operations across three continents. From luxury hotels to edgy casual dining, her insights are next-level when it comes to where F&B is heading. She thrives on tackling complex projects, has a serious talent for solving problems, reimagining spaces, and brings a fresh, unique perspective to the table.