LED BY
MICHELIN STAR CHEF,
ALEC HOWARD

LONDON: STUDIO AND KITCHEN
DUBAI: REGIONAL OFFICE

WE
CREATE

AWESOME F&B FOR HOTELS

Starting with what matters most, we create and document every last detail needed to deliver successful F&B experiences guests love

WE
BELIEVE

F&B IS DEEPLY EMOTIONAL

Formed and influenced by a large number of intangible facts, personal to each guest, it’s really about creating memories. This comes from the simplicity of brilliant ideas, in great spaces with faultless execution, it’s what makes F&B great and is behind everything we do.

WHAT

EVERYTHING WE DO STARTS WITH THE STORY

We immerse ourselves in local markets, blending our extensive global perspective and powerful guest insights to define what will really work. This is our WHAT, guiding every last detail of how our concept is imagined, created and operated

DELIVERABLES INCLUDE:

  • Market Studies and Benchmarking – in the context of F&B trends, guest behaviour and global best practice
  • Owner and Operator Briefing – including business case, concept and STORY

WHERE

IMAGINING MEMORABLE SPACES

From zoning, ambience, lighting, soundtrack and product curation to guest journey, service rituals and branding we define exactly how to create immersive and sensory sets guests crave. This is the WHERE, specifying in detail how the concept is developed, designed and built.

DELIVERABLES INCLUDE:

  • Space Planning – Zoning, covers, guest and operational journey
  • ID Brief – Look and feel, lighting, ambience and styling
  • Mood and Entertainment – Music curation and service rituals
  • Kitchen and Bar Brief – Equipment and facility requirement
  • Graphics Brief – Branding, logo, collateral, signage and digital

HOW

BRINGING GREAT F&B TO LIFE

With the WHAT and WHERE in place, F&B experiences are the result of what happens in the kitchen, behind the bar, and on the floor. With an award-winning operational pedigree, we know where this goes wrong and how to make it right. This the HOW, ensuring the team have everything they need to get it right, every day.

DELIVERABLES INCLUDE:

  • Team engagement
  • OS&E and tabletop
  • Food presentation, beverage styling
  • Cook-off and tastings
  • Menu and service training, uniforms, styling and curation
  • Operational efficiency, launch support and audits

WHAT WE’RE DOING

INTERCONTINENTAL: GLOBAL
Brand wide F&B Philosophy, Strategy and Signature Restaurant
ANDAZ: DELHI
Whisky Bar, Japanese Korean Bistro and All Day Dining
RITZ-CARLTON: BARCELONA

Market Study, Destination Bar, Rooftop Speciality and Immersive All Day Dining

GRAND HYATT: COLOMBO
Market Study, 4 Speciality Restaurants, 2 Bars, All Day Dining, Lobby Café, Poolside Pop-up
TRIBUTE: TURIN

Market Study, Signature Restaurant, Street Café Rooftop Bar Terrace

KIMPTON: DOHA

Market Study, Bakery, All Day Dining, 2 Restaurants, Gastropub, Pool Garden

ALILA: LANZAROTE

Open Kitchen Dining, Poolside Signature, Mountainside Pop-up

HÔTEL DU PALAIS: BIARRITZ

Grand Dining Room, Speciality Bar, Destination Bar

PARK HYATT: MARRAKESH

2 Floor Signature Dining Destination, Bar and VIP Terrace

WHAT WE’VE DONE

LONDON: 90 LONG ACRE, LONDON, WC2E 9RZ, UK
DUBAI: P.O. BOX 212689, DUBAI, UAE

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