Planet © 2026

MOST HOTEL F&B
DOESN’T PERFORM
AS WELL AS IT SHOULD

MOST HOTEL F&B
DOESN’T PERFORM
AS WELL AS IT SHOULD

WE CHANGE THAT.

WE CHANGE THAT.

ABOUT

ABOUT

We help hotels get a better return from their F&B. We find the opportunities, define what needs to happen, then stay around to make sure it does. No AI PowerPoint, consulting waffle or leaving the ops team high and dry. Just commercially practical leadership that makes F&B busier, better and more profitable.

We help hotels get a better return from their F&B. We find the opportunities, define what needs to happen, then stay around to make sure it does. No AI PowerPoint, consulting waffle or leaving the ops team high and dry. Just commercially practical leadership that makes F&B busier, better and more profitable.

We help hotels get a better return from their F&B. We find the opportunities, define what needs to happen, then stay around to make sure it does. No AI PowerPoint, consulting waffle or leaving the ops team high and dry. Just commercially practical leadership that makes F&B busier, better and more profitable.

SERVICES

SERVICES

NEW BUILD / REDEVELOPMENT HOTELS

F&B MASTERPLANNING

F&B MASTERPLANNING

We hunt down the best long-term F&B opportunities, build the business case for the right mix, then define every detail needed to bring it to life. The result is F&B that works harder and delivers the best possible return.

We hunt down the best long-term F&B opportunities, build the business case for the right mix, then define every detail needed to bring it to life. The result is F&B that works harder and delivers the best possible return.

EXISTING HOTELS

F&B DIAGNOSTIC

F&B DIAGNOSTIC

We forensically examine every aspect of the F&B, diagnose what’s holding performance back, then define simple, cost-effective actions the team can implement immediately to improve performance and return.

We forensically examine every aspect of the F&B, diagnose what’s holding performance back, then define simple, cost-effective actions the team can implement immediately to improve performance and return.

PROJECTS & TEAMS

F&B LEADERSHIP

F&B LEADERSHIP

We deploy decades of real-world experience to work hands-on with project and hotel teams, challenging decisions, unblocking projects, fixing operations and developing teams. We get stuck in and stay till it’s done.

We deploy decades of real-world experience to work hands-on with project and hotel teams, challenging decisions, unblocking projects, fixing operations and developing teams. We get stuck in and stay till it’s done.

TESTIMONIALS

“Planet partnered with IHG to develop an overarching food and beverage philosophy and multi-tiered strategy for the InterContinental Hotels & Resorts brand. The depth of discovery combined with sector expertise and creativity led to a territory that is ambitious, intuitive and delivers the brand promise.”

Tom RowntreeVP Global Luxury & Lifestyle Brands, IHG

TESTIMONIALS

“Planet partnered with IHG to develop an overarching food and beverage philosophy and multi-tiered strategy for the InterContinental Hotels & Resorts brand. The depth of discovery combined with sector expertise and creativity led to a territory that is ambitious, intuitive and delivers the brand promise.”

Tom RowntreeVP Global Luxury & Lifestyle Brands, IHG

WORK

WORK

Andaz, Delhi

Andaz, Munich

Andaz, Vienna

The Cadogan, London

The Cadogan, London

JW Marriott, Palmares

JW Marriott, Palmares

Four Seasons, Marrakech

Grand Hyatt, Dubai

Grand Hyatt, Mumbai

Indigo, London

InterContinental, Bucharest

InterContinental Table Bay, Cape Town

InterContinental Table Bay, Cape Town

InterContinental, Lyon

Luxury Collection, Budapest

Luxury Collection, Warsaw

Park Hyatt, Johannesburg

Park Hyatt, Paris

Park Hyatt, Vienna

Ritz-Carlton, Montenegro

Ritz-Carlton, Tashkent

St. Regis, Baku

Taj Mahal Palace, Mumbai

TEAM

Alec Howard and Nastasja Botes of Planet Food & Beverage

ARTICLES

FORTY YEARS OF FUCK-UPS: WHAT I LEARNT

Forty years in hospitality, restaurants and consultancy—and the mistakes that taught far more than the successes.

THE TRUTH ABOUT HOTEL F&B

Why hotel F&B is not performing as well as it should—and the simple commercial diagnosis behind it.

THE ONLY TWO F&B STRATEGIES YOU’LL EVER NEED

The two viable plays for hotel F&B: defend the guest experience or attack a genuine market opportunity.

ALL-DAY DINING — IT’S THE FU*KING FUTURE

Why properly reimagined all-day dining can be the smartest and most profitable room in a hotel.

THE HOTEL DEVELOPMENT DELUSION

Why operational leadership must be involved from the start if a new hotel is expected to deliver a return.

THE BIG CONSULTING CON

Why the senior people who win the work must remain closely involved in delivering it.

THE GREAT BUDGET BALLS-UP

Why hotels spend heavily on spaces, then fail to invest properly in the people who bring them to life.

WE NEED TO TALK ABOUT HOTEL F&B

How underperforming F&B damages revenue, loyalty, brand, community, team morale and owner relationships.

CONTACT

CONTACT

info@planet-fb.com

info@planet-fb.com

90 LONG ACRE, LONDON, WC2E 9RZ, UK

90 LONG ACRE, LONDON, WC2E 9RZ, UK

planet-fb.com

planet-fb.com